RELEASING A MODERN-DAY PR MYTH

The editor of a particular section of a national newspaper posted a Tweet recently declaring the press release dead and that she’d much rather PR people phone her. I like and respect this particular journalist very much. She has always - with me anyway - been extremely polite, and she pulls together a very fine

By |2018-02-16T11:57:46+00:00February 16th, 2018|Categories: Blog|Tags: |0 Comments

BLACK AND WHITE IS THE NEW GREY

What's happened to us? We seem to live in a world where people can only deal with black and white, with extremes of view and opinion, and where anything requiring a level of dispassionate evaluation is increasingly rare. It's almost like we're headed for a collective frontal lobotomy. Much of this, one suspects, is fuelled

By |2018-02-12T10:49:44+00:00February 12th, 2018|Categories: Blog|Tags: |0 Comments